Sqftxpert — Mantra Magarpatta
Full-Funnel Google & Meta Ads for Premium Pune Real Estate Projects
Challenge
Sqftxpert needed qualified buyer enquiries for the premium Mantra Magarpatta residential project in Pune. A hyper-local, high-ticket market where clicks are expensive and competition for branded property keywords is intense. The goal was to drive high-intent traffic and leads efficiently across a tightly defined geography.
- High-ticket purchase with a long consideration cycle
- Expensive, competitive real-estate search keywords
- Need for hyper-local targeting around specific Pune micro-markets
- Pressure to keep cost-per-click efficient while driving enquiries
Strategy
We ran a full-funnel strategy across both Google and Meta. On Google Search, branded plus lead-generation and website-traffic campaigns captured high-intent demand. On Meta, a 44-campaign engine drove project-specific lead generation and awareness across multiple Pune developments. All geo-fenced to the highest-intent micro-markets and optimized mobile-first.
- Branded + lead-gen Google Search campaigns
- 44-campaign Meta Ads engine across multiple projects
- Project-specific lead campaigns (Mantra, Pristine, Mahindra, Majestique)
- Geo-targeting: Magarpatta, Kharadi, Koregaon Park, Hadapsar
- Mobile-first delivery (~70% of clicks from mobile)
Execution
On Google, continuous keyword and bid optimization pushed the account to an 81.3% optimization score, with high-intent keywords like 'Magarpatta City resale' scaled hard. On Meta, we managed ₹1.71L in ad spend across 44 campaigns, reaching 1.29M accounts and driving Instagram engagement at link-click costs as low as ₹0.26.
- Reached 81.3% Google Ads optimization score
- Top keyword 'Magarpatta City resale' hit up to 10.12% CTR
- Managed ₹1.71L Meta spend across 44 campaigns
- Meta link clicks as low as ₹0.26 each
- Reached 1.29M accounts on Meta (2.21M impressions)
Results
The combined Google + Meta engine delivered efficient demand across the project portfolio. Google Search produced a 20.49% lead-gen CTR and ₹18.05 average CPC, while Meta added 2.21M impressions and 1.29M accounts reached. Project enquiries came in at costs as low as ₹165 per lead.
- 20.49% CTR on the Google lead-generation campaign
- Up to 10.12% CTR on the best-performing keyword
- 2.21M Meta impressions · 1.29M accounts reached
- ₹1.71L Meta ad spend managed across 44 campaigns
- Meta project leads from as low as ₹165 each

Client name & absolute spend redacted for confidentiality













