Get Qualified Loan Applications From People Actively Searching for Financing
We build and manage Google Ads campaigns for NBFCs, DSAs and fintech lenders, built to capture people searching for a loan right now, not just browsing rates.
Why Most Finance & Loans Marketing Falls Short
Why Finance & Loans Brands Switch to Us
Doing it alone or a generic agency
- Boosted posts and guesswork
- Locked into long contracts
- One channel, no real strategy
- Reports you can't actually act on
- Waiting days for a reply
The MakeMyUnicorn way
- Data-driven campaigns built to convert
- No lock-in, cancel anytime
- Full-funnel across Google, Meta, SEO & GEO
- Clear reporting tied to real leads
- A response within 24 hours
Built Specifically for Finance & Loans
Intent-Based Keyword Targeting
We target high-intent searches like 'business loan for small traders' or 'personal loan for salaried employees' instead of broad loan keywords that burn budget.
Loan-Type Specific Ad Copy
Every ad reflects the actual loan product (personal, business, home), not a generic 'instant loan' message.
Conversion-Tracked Application Pages
Each campaign links to a dedicated landing page with a short pre-qualification form, so you know exactly which loan type and ad produced which lead.
Negative Keyword Management
We continuously prune search terms that waste spend: job searches, loan-status queries, and loan types you don't offer.
Call Tracking & Lead Scoring
See which calls turn into completed applications and which are just rate-comparers, so your team follows up on the right leads first.
Compliant, Clear Ad Messaging
We write ad copy focused on marketing your service and application process, not making claims about approval odds or interest rates, keeping campaigns straightforward and compliant.
From Audit to Results
Free Ads Audit & Strategy Call
We review your current campaigns (or build from scratch) and map out a keyword and budget plan around the loan products you offer.
Campaign & Landing Page Setup
We build loan-type-specific ad groups, write focused ad copy, and set up a conversion-tracked pre-qualification landing page.
Launch & Optimize
Campaigns go live with call tracking in place. We optimize bids, keywords and creatives weekly based on real application quality.
Scale What Works
Once we know which loan types and audiences convert best, we scale budget into those campaigns and cut the rest.
“Loan campaigns we manage typically see cost-per-application drop within the first month as we cut non-converting, low-intent keywords.”
“Dedicated pre-qualification landing pages consistently outperform generic 'contact us' pages for application completion rate.”
“Loan-type-specific ad copy filters out unqualified clicks before they cost you money on broad finance search terms.”
What's Included in Loan Provider Google Ads Management
- Google Ads account setup or audit
- Loan-type keyword research
- Loan-specific ad copy & extensions
- Conversion-tracked pre-qualification landing page
- Call tracking integration
- Weekly optimization & reporting
Common Questions
We recommend a minimum of ₹50,000/month in ad spend on top of our management fee, to gather enough data for optimization. Budgets scale with the number of loan products you're promoting.
Ready to Grow Your Finance & Loans Business?
Fill out the form below and we'll get back to you within 24 hours.