Stop Students Mid-Scroll And Get Them Into Your Course Funnel
We create scroll-stopping video and carousel ads for ed-tech platforms on Facebook and Instagram, built to drive app installs, trial signups and demo bookings from students and parents who weren't searching yet.
Why Most EdTech Marketing Falls Short
Why EdTech Brands Switch to Us
Doing it alone or a generic agency
- Boosted posts and guesswork
- Locked into long contracts
- One channel, no real strategy
- Reports you can't actually act on
- Waiting days for a reply
The MakeMyUnicorn way
- Data-driven campaigns built to convert
- No lock-in, cancel anytime
- Full-funnel across Google, Meta, SEO & GEO
- Clear reporting tied to real leads
- A response within 24 hours
Built Specifically for EdTech
Video & Reels-Led Creative
We produce short outcome-led video ads (exam results, skill demos, student testimonials) that stop the scroll far better than static banners.
Carousel Ads for Course Breakdown
Carousels break down curriculum, pricing and outcomes so prospective learners understand the offer before they ever click.
Interest & Lookalike Targeting
We target by exam, grade, skill interest and parent demographics, then build lookalike audiences from your best converting students.
Retargeting Trial Users
Anyone who installs or starts a trial but doesn't convert gets retargeted with a stronger urgency or discount offer.
Instant Lead Forms for Demos
On-platform lead forms remove friction for parents booking a demo class, boosting signup volume.
Creative Testing & Refresh
We rotate and test new hooks, formats and offers regularly so cost-per-install and cost-per-trial don't creep up over time.
From Audit to Results
Free Ads Audit & Strategy Call
We review your current presence (or start fresh) and map out a creative and targeting plan around your courses and audience.
Creative Production & Campaign Setup
We produce video, carousel and image ad sets and configure instant lead forms and retargeting audiences.
Launch & Optimize
Campaigns go live across Facebook and Instagram. We optimize targeting, creative and budget weekly based on trial and demo quality.
Scale What Works
Once we know which creative and audiences convert best to paying students, we scale budget into those and refresh the rest.
“Outcome-led video ads (results, demos, testimonials) consistently generate lower cost-per-trial than static image ads for course offers.”
“Instant on-platform lead forms typically lift demo-booking volume compared to sending traffic off-platform to a website.”
“Retargeting trial users who didn't convert with a time-bound offer reliably improves trial-to-paid conversion versus cold traffic alone.”
What's Included in EdTech Meta Ads Management
- Facebook & Instagram ad account setup or audit
- Video & carousel creative production
- Interest & lookalike audience targeting
- Instant lead form setup for demos
- Retargeting campaign setup
- Weekly optimization & reporting
Common Questions
We recommend a minimum of ₹50,000/month in ad spend on top of our management fee, enough to run creative testing and retargeting properly.
Ready to Grow Your EdTech Business?
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