Capture Students & Parents Actively Searching For A Course Like Yours
We build and manage Google Ads campaigns for ed-tech platforms, engineered to convert high-intent search traffic into app installs, trial signups and paid subscriptions.
Why Most EdTech Marketing Falls Short
Why EdTech Brands Switch to Us
Doing it alone or a generic agency
- Boosted posts and guesswork
- Locked into long contracts
- One channel, no real strategy
- Reports you can't actually act on
- Waiting days for a reply
The MakeMyUnicorn way
- Data-driven campaigns built to convert
- No lock-in, cancel anytime
- Full-funnel across Google, Meta, SEO & GEO
- Clear reporting tied to real leads
- A response within 24 hours
Built Specifically for EdTech
Intent-Based Keyword Targeting
We target high-intent search terms like 'best JEE mock test app' instead of broad education keywords that burn budget on browsers.
Course-Specific Ad Copy
Every ad reflects the exact course, exam or skill and its outcome, not a generic 'learn anything' message.
Conversion-Tracked Landing Pages
Each campaign links to a dedicated page that pre-sells the course and captures trial signups, so you know exactly which ad produced which signup.
Negative Keyword Management
We continuously prune search terms that waste spend: free content seekers, job listings, and competitor brand names you don't want.
App & Web Conversion Tracking
We track the full funnel from click to install to trial to paid subscription, so budget goes toward what actually produces revenue.
Remarketing for Drop-Off Users
Users rarely subscribe on day one, so we retarget people who installed or trialed but didn't convert to paid.
From Audit to Results
Free Ads Audit & Strategy Call
We review your current campaigns (or build from scratch) and map out a keyword and budget plan around your courses and target exams.
Campaign & Landing Page Setup
We build targeted ad groups, write outcome-focused ad copy, and set up a conversion-tracked landing page or deep-linked app page.
Launch & Optimize
Campaigns go live with full-funnel tracking in place. We optimize bids, keywords and creatives weekly based on trial-to-paid data, not just installs.
Scale What Works
Once we know which courses and keywords convert to paying subscribers, we scale budget into those and cut the rest.
“EdTech campaigns we manage typically see cost-per-trial-signup drop within the first month as we cut non-converting keywords.”
“Outcome-specific ad copy (exam name, skill, result) consistently outperforms generic 'learn online' messaging for signup quality.”
“Full-funnel tracking from click to paid subscription reliably surfaces which keywords actually deserve budget, not just which drive installs.”
What's Included in EdTech Google Ads Management
- Google Ads account setup or audit
- Course & exam-specific keyword research
- Outcome-focused ad copy & extensions
- Conversion-tracked landing page or deep link
- Install-to-paid funnel tracking
- Weekly optimization & reporting
Common Questions
We recommend a minimum of ₹75,000/month in ad spend to gather enough data for optimization, on top of our management fee. Budgets scale with the number of courses and exams you're targeting.
Ready to Grow Your EdTech Business?
Fill out the form below and we'll get back to you within 24 hours.