More Than Installs: A Complete Student Acquisition System
Google Ads, Meta Ads, SEO and GEO working together to drive trial signups and paid subscriptions, plus the reporting and lifecycle automation to convert trials into revenue.
Why Most EdTech Marketing Falls Short
Why EdTech Brands Switch to Us
Doing it alone or a generic agency
- Boosted posts and guesswork
- Locked into long contracts
- One channel, no real strategy
- Reports you can't actually act on
- Waiting days for a reply
The MakeMyUnicorn way
- Data-driven campaigns built to convert
- No lock-in, cancel anytime
- Full-funnel across Google, Meta, SEO & GEO
- Clear reporting tied to real leads
- A response within 24 hours
Built Specifically for EdTech
Google Ads for High-Intent Search
We capture students and parents actively searching for specific courses or exams with intent-targeted campaigns and conversion-tracked pages.
Meta Ads for Discovery & Retargeting
Video and carousel creative build awareness with scrollers, then retargeting brings trial users back to convert to paid.
SEO for Long-Term Organic Traffic
We optimize course pages and content so you rank for exam and skill searches without paying per click, compounding traffic over time.
GEO for AI Answer Engines
We structure content so ChatGPT, Perplexity and Gemini are more likely to recommend your platform when students ask for course suggestions.
Unified Reporting Dashboard
One dashboard tracks installs, trials, paid conversions and cost-per-subscriber across every channel, so there's no more guessing what's working.
CRM & Lifecycle Automation
Trial users get automated nudges and follow-up sequences so more of them convert to paid before the trial expires.
From Audit to Results
Free Growth Audit & Strategy Call
We audit your ads, app store presence, SEO and AI-answer visibility, then map a full-funnel plan across every channel.
Foundation & Campaign Setup
We build tracked landing pages, set up CRM and lifecycle automation, and launch Google Ads, Meta Ads, SEO and GEO workstreams in parallel.
Launch & Optimize
Campaigns go live across channels. We optimize weekly based on which channel and course actually produce paying subscribers.
Scale What Works
We shift budget and effort toward the highest-performing channels and courses, compounding subscriber growth month over month.
“Platforms running combined Google + Meta campaigns typically see lower blended cost-per-subscriber than running either channel alone.”
“Structured, exam and skill-specific content consistently improves both organic search rankings and appearance in AI-generated answers.”
“Automated trial-to-paid nudge sequences reliably lift conversion rates compared to relying on users to convert unprompted.”
What's Included in Full-Funnel EdTech Growth
- Google Ads + Meta Ads management
- SEO for course & exam pages
- GEO optimization for AI answer engines
- Conversion-tracked landing pages
- Unified reporting dashboard
- CRM & lifecycle automation setup
Common Questions
We recommend a minimum of ₹1,00,000/month combined across paid channels, on top of our management fee, to properly fund Google Ads, Meta Ads, SEO and GEO simultaneously.
Ready to Grow Your EdTech Business?
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