Get High-Intent Trial Sign-Ups With Google Ads Built for AI Products
We build and manage Google Ads campaigns for AI SaaS products and AI agent startups, built to capture people actively searching for a solution, not just clicks from AI-curious browsers.
Why Most AI Platforms & AI Agents Marketing Falls Short
Why AI Platforms & AI Agents Brands Switch to Us
Doing it alone or a generic agency
- Boosted posts and guesswork
- Locked into long contracts
- One channel, no real strategy
- Reports you can't actually act on
- Waiting days for a reply
The MakeMyUnicorn way
- Data-driven campaigns built to convert
- No lock-in, cancel anytime
- Full-funnel across Google, Meta, SEO & GEO
- Clear reporting tied to real leads
- A response within 24 hours
Built Specifically for AI Platforms & AI Agents
Problem & Use-Case Keyword Targeting
We target high-intent terms like '[task] automation tool' or '[competitor] alternative' instead of broad 'AI software' keywords that burn budget.
Use-Case Specific Ad Copy
Every ad speaks to a specific job-to-be-done or workflow, not a generic 'powered by AI' message that blends into the category noise.
Conversion-Tracked Trial Pages
Each campaign links to a dedicated landing page matched to the search intent, so you know exactly which ad produced which sign-up.
Competitor Conquesting Campaigns
We run carefully targeted campaigns on competitor and alternative-seeking terms to capture switchers actively comparing options.
Activation-Based Lead Scoring
We track sign-ups through to activation events, not just form fills, so budget shifts toward keywords producing real product usage.
Negative Keyword Management
We continuously prune search terms that waste spend: job seekers, students researching AI, and free-tool-only searchers.
From Audit to Results
Free Ads Audit & Strategy Call
We review your current campaigns (or build from scratch) and map out a keyword and budget plan around your core use cases and competitors.
Campaign & Landing Page Setup
We build use-case specific ad groups, write problem-led ad copy, and set up a conversion-tracked trial or demo landing page.
Launch & Optimize
Campaigns go live with activation tracking in place. We optimize bids, keywords and creatives weekly based on real activation quality, not just sign-up volume.
Scale What Works
Once we know which use cases and keyword segments produce activated users, we scale budget into those campaigns and cut the rest.
“AI product campaigns we manage typically see cost-per-activated-user drop within the first month as we shift budget away from broad category keywords.”
“Use-case specific landing pages consistently outperform generic feature-list pages for trial-to-activation conversion.”
“Competitor and alternative-seeking keyword campaigns tend to bring in higher-intent switchers than broad category terms.”
What's Included in AI Platform Google Ads Management
- Google Ads account setup or audit
- Use-case & competitor keyword research
- Problem-led ad copy & extensions
- Conversion-tracked trial/demo landing page
- Activation event tracking integration
- Weekly optimization & reporting
Common Questions
We recommend a minimum of ₹60,000/month in ad spend to gather enough data for optimization, on top of our management fee. Category terms are competitive, so budgets scale with how contested your keyword set is.
Ready to Grow Your AI Platforms & AI Agents Business?
Fill out the form below and we'll get back to you within 24 hours.