Unilever’s venture capital arm, Unilever Ventures, has invested in What’s Up Wellness, a digital-first wellness brand in India. The investment is part of Unilever Ventures’ strategy to invest in startups that are disrupting traditional industries, such as healthcare and wellness.
What’s Up Wellness is a digital-first wellness brand that provides a variety of services, including personalized nutrition plans, fitness programs, and mental health support. The company has a strong focus on data and analytics, which it uses to personalize its services for each user.
The investment from Unilever Ventures is a significant endorsement for What’s Up Wellness. It shows that Unilever Ventures believes in the company’s potential to disrupt the wellness industry. The investment is also likely to help What’s Up Wellness to scale up its operations and to reach more users.
The investment in What’s Up Wellness is part of a broader trend of consumer goods companies investing in startups that are disrupting traditional industries. Unilever Ventures has also invested in startups in the areas of food and beverage, beauty, and home care.
The investment in What’s Up Wellness is a sign that Unilever Ventures is committed to investing in startups that are changing the way people live and consume. The company is likely to continue to invest in startups that are disrupting traditional industries in the future.