Swiggy builds generative AI offering personalized recommendations

Swiggy, a food delivery startup, has built a generative AI that offers personalized recommendations to its users. The AI, called Swiggy Genie, uses a variety of factors to generate recommendations, including the user’s past order history, location, and dietary preferences.

Swiggy Genie is still under development, but it has already shown promise. In a recent test, the AI was able to generate recommendations that were 20% more likely to be clicked on by users than recommendations generated by a traditional algorithm.

Swiggy plans to roll out Swiggy Genie to all users in the coming months. The company believes that AI will help to improve the user experience on its platform and to increase the number of orders placed.

“Swiggy Genie is a significant step forward in our journey to offer personalized experiences to our users,” said Sriharsha Majety, CEO of Swiggy. “We are confident that the AI will help us to better understand our users’ needs and to deliver the food they love.”

Swiggy Genie is a sign of the growing use of AI in the food delivery industry. Other food delivery startups, such as Zomato and Uber Eats, are also using AI to personalize their recommendations.

The use of AI in the food delivery industry is likely to continue to grow in the coming years. As AI technology becomes more sophisticated, it will be able to generate more accurate and personalized recommendations. This will help food delivery startups to improve the user experience and to increase the number of orders placed.