Mondelez India Selects Five Startups for CoLab Accelerator Program

Mondelez India, the Indian subsidiary of global snacks giant Mondelez International, has selected five startups for its CoLab accelerator program. The program, which is in collaboration with Huddle, a venture builder and accelerator, aims to help early-stage food and beverage startups scale their businesses.

The five startups selected for the CoLab program are:

  • Flyberry, a brand of frozen berries and fruit-based snacks
  • TruVitals, a maker of plant-based protein bars and snacks
  • Evolve Snacks, a brand of healthy and sustainable snacks made from millet
  • Happy Jars, a maker of ready-to-eat breakfast jars
  • Nova Nova, a maker of plant-based cheese alternatives

The startups were selected from a pool of over 250 applications. They will now go through a 12-week accelerator program that will provide them with mentorship, training, and access to Mondelez’s resources. The program will culminate in a showcase event where the startups will pitch their businesses to investors.

“We are excited to welcome these five startups to the CoLab program,” said Siddhartha Mukherjee, Managing Director of Mondelez India. “We believe that they have the potential to disrupt the snacking industry in India and we are committed to helping them succeed.”

The CoLab program is part of Mondelez’s SnackFutures initiative, which is focused on investing in and incubating new snacking brands. The company has invested in over 20 startups through SnackFutures, and it plans to continue to invest in the startup ecosystem.

The selection of these five startups is a sign of the growing interest in the Indian food and beverage startup ecosystem. The Indian food and beverage market is expected to grow to $1 trillion by 2025, and there is a growing demand for healthier and more sustainable snacks. The CoLab program will help these startups to tap into this growing market and scale their businesses.