Mom and baby care brand SuperBottoms has raised an undisclosed amount of funding from actor Alia Bhatt. The funding round was led by Blume Ventures, with participation from other investors such as Sixth Sense Ventures, Fireside Ventures, and Good Capital.
SuperBottoms is a sustainable baby and mom care brand that offers a range of products, including cloth diapers, wipes, and nursing pads. The company was founded in 2017 by Pallavi Utagi, who was inspired to start the company after becoming a mother.
Alia Bhatt will be joining SuperBottoms as an investor and brand ambassador. She is a mother of one and is passionate about sustainable living. She said that she was drawn to SuperBottoms’ mission to provide parents with safe and sustainable products for their babies.
The funding will be used to expand SuperBottoms’ product range, strengthen its marketing efforts, and increase its offline presence. The company plans to open its first offline store in Mumbai later this year.
The funding round is a sign of the growing interest in sustainable baby and mom care products. The market for sustainable baby and mom care products is expected to grow rapidly in the coming years, and SuperBottoms is well-positioned to take advantage of this growth.