Amazon Prime Video announces reality series ‘Mission Start Ab’ to support young startups

New Delhi, India – July 12, 2023 – Amazon Prime Video has announced a new reality series called ‘Mission Start Ab’, which will support young startups in India. The series will feature 10 startups that have been selected by a panel of judges, including Ajay Kumar Sood, Principal Scientific Adviser to the Government of India.

The startups will compete in a series of challenges designed to test their business acumen and resilience. The winner of the series will receive a cash prize of ₹1 crore (~$125,000 USD) and mentorship from top investors.

‘Mission Start Ab’ is part of Amazon Prime Video’s commitment to supporting the Indian startup ecosystem. The series will showcase the ingenuity and determination of young entrepreneurs in India, and will provide them with a platform to share their stories with a wider audience.

“We are delighted to launch Mission Start Ab, a reality series that will celebrate the spirit of entrepreneurship in India,” said Aparna Purohit, Head of India Originals, Amazon Prime Video. “This series will give a platform to young startups to showcase their ideas and get mentorship from top investors. We are confident that Mission Start Ab will inspire the next generation of entrepreneurs in India.”

The series will be hosted by RJ Malishka, and will be directed by Amitabh Sharma. ‘Mission Start Ab’ will premiere on Amazon Prime Video on August 5, 2023.

About Amazon Prime Video

Amazon Prime Video is a subscription video-on-demand service that offers a variety of TV shows, movies, and original content. Prime Video is available in over 200 countries and territories worldwide.

About the Indian Startup Ecosystem

The Indian startup ecosystem is one of the fastest-growing in the world. In 2022, Indian startups raised a record $100 billion in funding. The ecosystem is home to a diverse range of startups, from early-stage ventures to unicorns.